Media in the online age

As technology in media advances and expands, so do it's uses. In the case of You Tube it is always changing. There is no common understanding of what it is or who it is for. It consists of both user generated content as well as popular commercial forms. It both challenges commercial media and is exploited by it. You Tube is being used for so many different reasons, because it is it is made to allow people to do anything they want. You Tube works so well because it people can create a whole new "network identity" when they use it. They can hide behind the false security and privacy of the webcam, and this gives people more confidence. What people wouldn't usually say in real life, face to face with someone, they would pretty much always say it to a webcam.