Facebook vs Twitter dermographics

Youtube and facebook

Youtube and its social impact:

Youtube was the first easy way for viewers to post videos onto the internet, making it possible for anyone with an Internet connection to post a video that a worldwide audience could watch within a few minutes. An early example of the social impact of YouTube was the success of "The Bus Uncle" video in 2006 - a heated conversation between a youth and an older man on a bus in Hong Kong, and was discussed widely in the mainstream media Another YouTube video to receive extensive coverage is "Guitar" - a performance of Pachelbel's Canon on an electric guitar. After it received millions of views, The New York Times revealed the guitarist to be Lim Jeong-hyun, a 23-year-old from South Korea who had recorded the track in his bedroom. Charlie Bit My Finger is a viral video famous for formerly being the most viewed YouTube video of all time. It had over 245 million hits as of November 2010 - two brothers with one-year-old Charlie biting the finger of his brother Harry, aged three.In Time's list of YouTube's 50 greatest viral videos of all time, "Charlie Bit My Finger" was ranked at number one.

Facebook and it's social impact:
Facebook has become one of the leading social networking sites on the Internet today. It is used by millions of people around the world, such as high school students, college students, family members and friends, all using this tool to simply keep in touch with one another. Other people, however, have come to use Facebook for business purposes. It is simply a multi billion-dollar organization that has affected the way people communicate today. It is apparent that Facebook has such an eminent control over its users; nevertheless it is the user who must determine whether this is a good or bad control.
In many ways this program could be considered technologically advanced compared to some competitors such as Myspace. The applications that are permitted within Facebook continue to improve as well as add up. Facebook is simply a way for those to connect to others. This search can be as limited as the user permits, however it enables you to remain close to friends you saw last week or those you have not been given the opportunity to speak with for several years.

Cultural Inversion

Cultural inversion refers to the switch from the communities in the outside world to the communities over the internet. It is the collapse of normal social life, in where the internet's communities such as facebook, msn, twitter and myspace take over. It is also the idea that while someone is alone in their house on their computer, they are actually only a click away from talking to anyone. Its is kind of the opposite of the phrase "so close and yet so far".

Mash-ups
A video mash-up is the combination of multiple sources of video—which usually have no relation with each other—into a derivative work, often lampooning its component sources or another text. Many mash-up videos are humorous movie trailer parodies, a later genre of mash-ups gaining much popularity. To the extent that mash-ups are 'trans formative' of original content, they may find protection from copyright claims under the "fair use doctrine of copyright law."

Parodies
A parody (also called send-up, spoof or lampoon), in contemporary usage, is a work created to mock, comment on, or make fun at an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation. As the literary theorist Linda Hutcheon puts it, "parody is imitation, not always at the expense of the parodied text." Another critic, Simon Dentith defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice." Often, the most satisfying element of a good parody is seeing others mistake it for the genuine article.

Participation videos:
The public are involved
This is also commercial media exploiting Youtube, as T-Mobile has it's own channel and know that people will want to see their adverts as they are different.

Media in the online age

As technology in media advances and expands, so do it's uses. In the case of You Tube it is always changing. There is no common understanding of what it is or who it is for. It consists of both user generated content as well as popular commercial forms. It both challenges commercial media and is exploited by it. You Tube is being used for so many different reasons, because it is it is made to allow people to do anything they want. You Tube works so well because it people can create a whole new "network identity" when they use it. They can hide behind the false security and privacy of the webcam, and this gives people more confidence. What people wouldn't usually say in real life, face to face with someone, they would pretty much always say it to a webcam.